Deutscher Fussball Bund
& the Tech Revolution:
How TCG Digital Is
Transforming the Game!
Transforming the Game!
Frankfurt, Germany / Somerset, USA
January 27, 2025
Football is getting smarter, more inclusive, and exciting!
The German Football Association’s DFB GmbH & CO. KG (DFB), the iconic heartbeat of German football, has partnered with TCG Digital, a global leader in enterprise data intelligence & AI driven transformation, to bring about a digital transformation that promises to redefine the way fans, players, and stakeholders experience the adrenalin-rushed, enthusiastic, and super-charged game. This collaboration is poised to revolutionize football as we know it, forging new pathways of innovation and fan engagement ensuring that football remains not just a sport but a global phenomenon uniting billions.
At the heart of this alliance is a pioneering “Co-Innovation Lab” that brings data intelligence & AI into the heart of football. From enhancing fan engagement to potentially scouting the next big talent, this lab is set to seamlessly integrate transformative technology into every facet of the sport. Starting with India and later potentially rolled out to further countries, fans can look forward to live multilingual commentary, automated match intelligence connecting the global community and much more; the unparalleled football archive of DFB may even be made smarter and better for preserving and rejuvenating the game’s rich history.
At the heart of this alliance is a pioneering “Co-Innovation Lab” that brings data intelligence & AI into the heart of football. From enhancing fan engagement to potentially scouting the next big talent, this lab is set to seamlessly integrate transformative technology into every facet of the sport. Starting with India and later potentially rolled out to further countries, fans can look forward to live multilingual commentary, automated match intelligence connecting the global community and much more; the unparalleled football archive of DFB may even be made smarter and better for preserving and rejuvenating the game’s rich history.
This collaboration sets the stage for a new era in football innovation and fan connection. Together, TCG Digital and DFB aim to explore the future of the sport, delivering unparalleled experiences to the fans.
Statements from Our Champions:
“As German Football Association it is our desire and responsibility to use modern technology to try and improve the game that we all love. TCG Digital with its AI capabilities and proven technology know-how in many other industrial fields is a perfect partner for this endeavour. We will combine forces to try out new technologies and test their practicability and marketability. Every test case that proves viable we will then look to implement into our day-to -day operations and into the way we market our leagues and competitions to media partners and fans.”
Kay Dammholz,
Director Media Rights, DFB
“At TCG Digital, we believe in the transformative power of data intelligence and AI to transcend boundaries through our AI platform mcube. Football is the perfect stage to showcase this potential, and our collaboration with the DFB is a testament to our commitment to innovation and excellence.”
Debdas Sen,
CEO, TCG Digital
“This collaboration is more than just technology—it’s about redefining how fans engage with the game, how talent is discovered, and how stories are told. Together, we’re setting new benchmarks for passion and innovation in sports, elevating football to new heights.”
Arunava Mitra,
Vice President EMEA, TCG Digital
The Deutscher Fussball Bund e.V. is the governing body of football in Germany. It represents the interests of its member associations at home and abroad and bears overall responsibility for the unity of German football and for the national football teams. The DFB GmbH & Co. KG is a wholly owned commercial subsidiary of Deutscher Fussball Bund e.V. and is responsible, among other things, for the organization, marketing and innovative development of the various leagues and competitions such as the German national teams.
TCG Digital is the digital & AI arm of The Chatterjee Group (TCG), a multi-billion dollar conglomerate with a diverse portfolio in Pharmaceuticals, Biotech, Petrochemicals, and Real Estate across the US, EU, and South Asia. Its umbrella includes companies such as LabVantage, Lummus Technology, and TCG LifeSciences. TCG Digital is driven by the mantra of delivering “Velocity to Value”, helping enterprises transform faster and smarter. Their AI platform tcgmcube is at the heart of these transformations. TCG Digital enables organizations to unlock the full potential of their data, and by seamlessly integrating AI/ML capabilities into their business processes, empower businesses to accelerate their digital transformation journey driving impactful results.
For Media Inquiries:
DFB GmbH & Co. KG
Kay Dammholz
Director Media Rights
Email: kay.dammholz@dfb.de
Phone: +49 151 16788 550
Kay Dammholz
Director Media Rights
Email: kay.dammholz@dfb.de
Phone: +49 151 16788 550
TCG Digital
Aditi Basu
Director – Marketing and Press Relations, TCG Digital
Email: aditi.basu@tcgdigital.com
Phone: +49-15257303913 | +919830054094
Aditi Basu
Director – Marketing and Press Relations, TCG Digital
Email: aditi.basu@tcgdigital.com
Phone: +49-15257303913 | +919830054094
