TCG Digital Elevates Football Coverage with Intelligence-Driven Innovations in
DFB-Pokal Semi-Final
- April 3, 2025
TCG Digital transforms football coverage with real-time multilingual reports, instant match highlights, and inclusive subtitles for Indian fans.
The DFB-Pokal 2024-25 Semi-Final between VfB Stuttgart and RB Leipzig was a thrilling encounter that redefined how football is experienced. Fans across India witnessed a new standard in sports coverage, powered by TCG Digital’s intelligence-driven solutions.
Leveraging mcube™, TCG Digital’s data intelligence platform, this initiative introduced four key innovations: instant multilingual match reports, real-time translations, automated highlight reels, and accessibility-driven subtitles – enhancing inclusivity and engagement for fans.
Bridging the Language Gap: Match Reports in 11 Indian Languages
For the first time, football fans in India could access match reports in 11 Indian languages, including Hindi, Bengali, Malayalam, Marathi, Telugu, Gujarati, Tamil, Punjabi, Assamese, Kannada, and English.
From Angelo Stiller’s opening goal to VfB Stuttgart’s commanding 3-1 victory, every key moment was instantly translated, allowing fans to enjoy the match in their native language. This step brings global football closer to local communities like never before.


Real-Time Subtitles: Making Football More Inclusive
To make football more accessible, real-time subtitles in Indian languages were introduced, allowing hearing-impaired fans and those who prefer reading along to stay connected with every play.
For instance, as VfB Stuttgart sealed their victory, subtitles in Hindi provided an immersive experience to thousands of fans. With this, sports broadcasting takes a step toward inclusivity, ensuring no fan is left behind.
Instant Match Highlights: Recaps Within One Hour
Understanding the demand for quick post-match analysis, TCG Digital’s intelligence-powered system delivered detailed match highlights within one hour of the final whistle.
This feature ensures football enthusiasts can relive crucial moments instantly, making it easier to stay engaged without waiting for full replays.


30-Second Highlight Clips Every 10 Minutes
In today’s digital-first sports culture, quick access to key match moments is essential. TCG Digital’s automated system generated 30-second highlight clips every 10 minutes, tailored for platforms like YouTube, Facebook, Instagram, and Twitter.
Fans could instantly share, discuss, and relive match-defining moments, strengthening the connection between the game and its audience.
Statements from Key Stakeholders

Kay Dammholz,
Director Media Rights, DFB

Kaushik Moulik,
Football Philosopher & Social Entrepreneur

Didi Beiersdorfer,
Former German National Team Footballer
A New Era of Football Engagement
With multilingual accessibility, real-time content automation, and seamless fan engagement, this initiative marks a major shift in football broadcasting.
Football fans in India no longer have to wait for highlights or struggle with language barriers – this innovation ensures instant, immersive, and personalized experiences like never before.
The Deutscher Fussball Bund (DFB) is the governing body of football in Germany. It represents the interests of its member associations at home and abroad and oversees German football’s unity and national teams. DFB GmbH & Co. KG is a wholly owned commercial subsidiary, responsible for marketing, competitions, and strategic growth of German football.
TCG Digital is the digital and intelligence solutions arm of The Chatterjee Group (TCG), a multi-billion-dollar conglomerate with investments in Pharmaceuticals, Biotech, Petrochemicals, and Real Estate across the US, EU, and South Asia.
With its “Velocity to Value” approach, TCG Digital accelerates digital transformation, enabling businesses to maximize the potential of their data. Its intelligence platform, mcube™, is at the core of this transformation, delivering smarter insights and enhanced agility.
Media Contact
Kay Dammholz
Director Media Rights
Email: kay.dammholz@dfb.de
Phone: +49 151 16788 550
Aditi Basu
Global Marketing Director, TCG Digital
Email: aditi.basu@tcgdigital.com
Phone: +49-15257303913 | +919830054094