TCG DIGITAL > Retail & Consumer Goods
TCG Digital’s industry footprint
There are several industries where we merge Big Data & Analytics with domain specialization. In so doing we provide you with tailored offerings and solutions.
Our solutions incorporate market insights, along with advanced digital technologies, to develop products and services that better address client needs.
TCG DIGITAL > Retail & Consumer Goods
Retail & Consumer Goods
Overview
The retail and consumer goods industry is fiercely competitive and dynamic, with changing demographic profiles, changing levels of disposable income, ever-evolving customer preferences and continuous digital innovation. Companies need to constantly evolve and transform, to meet new challenges and remain competitive. That is where we come in!
At TCG Digital, we combine our expertise in the retail and consumer goods, with data analytics and digital transformation to offer both turnkey and custom solutions across the value chain to suit your organizational needs. Our services and solutions will help you adapt to an ever-evolving industry scenario and drive strategies to differentiate with your competitors.
Our Numbers Speak Volumes
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Reduction in Customer Churn
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Why TCG Digital
TCG Digital comes with deep domain expertise and experience in retail and consumer goods along with a strong foundation in technology and data science skills. Our focus on hyper-contemporary technologies such as AI/ML, Blockchain, Cloud, Mobility, RPA, IoT and Cybersecurity help us deliver comprehensive solutions to our customers, leveraging flexible delivery models suited for various needs. We offer analytics and digital services to our clients, leveraging a rich library of pre-built accelerators on our end-to-end proprietary analytics platform—tcg mcube that expedites the velocity to value for our customers.
Our Capabilities
Our capabilities and expertise go beyond managing data to unleashing its full potential.
Customer Analytics
Leveraging our deep expertise in analytics and digital transformation, we can help you understand your customers better and have more relevant interactions based on the customer needs and preferences. We can provide critical insights that will help you:
- Increase the share-of-wallet from your existing customers
- Reduce customer churn
- Provide recommendations around next likely purchase
- Win back "lost" customerss
- Understand product affinity to recommend cross selling opportunities
- Increase outlet penetration
- Understand the voice of the customer through social media analytics
- Improve service centre efficiency
- Analyze complaints to improve customer satisfaction
- Identify niche/evolving customer bases
- Execute geo-fenced target promotions
Marketing and Sales Analytics
We leverage our analytics and big data capabilities to provide personalized recommendations around campaigns based on customer micro-segments and help formulate data-driven marketing and sales strategies. Our analysis can facilitate:
- Target marketing/precision marketing
- Promotional spend optimization
- Post-event analytics
- Channel optimization
- Omni-channel analytics
- Formulation of optimal pricing strategies
- Assessment of sales force productivity
- Assessment of brand productivity
- Sales forecasting and data-driven budgeting
Supply Chain Analytics
Our robust technology and predictive/prescriptive modeling capabilities can help you get complete visibility across your supply chain and help you optimize the network. Our analysis can drive:
- Improved demand forecasting
- Inventory optimization
- Supply chain cost optimization
- Improved efficiency in transportation
- Store segmentation analysis
- Root cause analysis for stock-outs
- Procurement optimization
- Dealer analytics
- Freight analytics
- Raw materials inventory management
- Wastage analysis
- Quality analysis
- Production planning and scheduling
Competitive Operations
We help our customers drive competitive operations, which is crucial in the retail and consumer goods world with its razor thin margins. We leverage our big data technology to analyze the complexities and help drive efficient operations at optimal cost-points. Our services and solutions can help with:
- Work force optimization
- Demand forecasting
- Inventory optimization
- Price optimization
- Data-driven budgeting
- Social media analytics
- Sales force productivity
- Production loss minimization
- Agile manufacturing
Merchandizing Analytics
Our robust technology, deep domain expertise and prescriptive modeling capabilities help drive strategies that make the right products available in the right place and at the right time. Our solutions in merchandizing include:
- Demand forecasting
- Assortment planning
- Assortment localization
- Optimal product placement
- Inventory distribution
- Financial planning
Performance Analytics
Leveraging our deep domain expertise in retail and consumer goods, we have a metric store of retail KPIs in our platform tcg mcube; that will help you track various KPIs connected with operations, finance, sales, marketing, customer service, customer loyalty, store management, etc. Using this library, our customers can perform quick analysis on trends, comparison with benchmarks, and drill-down on concern areas. Our services and solutions can help with:
- Company/ BU sales performance
- Profitability analysis
- Growth analysis
- Employee performance analysis
- Own store performance analysis
- AR analysis/bad debt forecasting
- Deal effectiveness analytics